Have you ever seen digital content on a mini TV screen at a gas station? What about on a digital directory at a mall, or a digital billboard on the side of a bus? These are all examples of digital out-of-home (DOOH) media, and they’re taking over the advertising industry with new innovations seemingly every day.

We spoke with several industry experts for their takes on where digital out-of-home is moving, and what that will mean for consumers and advertisers who interact with the concept in the coming years. Let’s get started!

Newspaper advertising has been the longest-running form of advertising available for businesses to market their products and services. There are a lot of variables that go into a newspaper ad, depending on your goals.

Newspaper advertising is running an ad for your business in a print or digital publication.

The real value, however, lies in a brand’s ability to create radio ads that are compelling and engaging enough to pull listeners deeper into your customer acquisition funnel.

Ultimately, radio advertising has the potential to be incredibly impactful and lucrative. But in order to maximize results, companies need to understand their options. They also need to have a plan in place for creating ads their audience will respond to.

Cinema ads are short ads that play before the trailers and movie start. They roll while audiences are entering the movie theater, finding their seat, and getting settled in the theater.

These ads play to a captive audience, as most moviegoers come prepared to watch and engage with the content on the screen. Typically, cinema ads are 15 or 30 second video spots, though they can be as long as 60 seconds.

Marketing is a multidimensional zone, that demands to walk along with the current trend, to gain desired goals. BTL activities are dominating the marketing arena, and all marketers are well aware of below-the-line activations. BTL activations are known to grab target audience sight quite quickly and garner untapped target customers.

. BTL activities are known to enhance two-way interactions while building a customer-brand relationship.

We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you’ll discover health and safety signs littered here, there and everywhere. Pop to town for groceries and you’ll notice that shop signage is plentiful.

If you see a vehicle parked at some crowded place like market or mall entrance with a visually stunning creative, will you surpass it or at least give it a glance and then continue doing what you were doing? I’m sure you will have a look! Well, this ‘one look’ of consumer either makes or breaks any advertising campaign.